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Celebrate Pride 2022 with us – we have room for all!

Here at Nordic Choice Hotels we care a lot about diversity and we work hard for equal rights and opportunities. That’s why are so happy and proud to once again be sponsors of Pride in the Nordics this year!

Our guests are welcome to our hotels just as they are! We are certain that our guests’ and employees’ differences create unique hotel experiences and magical encounters. Diversity makes us better. Our doors are always open. 

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Pride 2022

We are honored to once again be a sponsor of Pride 2022. As a proud sponsor we will be present during the celebrations and organize a number of events and of course participate in the parade. Learn more about how we celebrate Pride in the Nordics.

Everything you need to know about Pride!

How much do you really know about the Pride movement?

What does the flag represent, what are the most famous songs and what significant events have made Pride what it is today?

Find out more about Pride
Full guide

How to celebrate Pride 2022

Cities, places, hotels and events -  experience the Pride festival and celebrate diversity!

Read the guide!

Strong voices in the Pride movement

Be inspired by people who are fighting for everyone's equal rights and opportunities every day!

Aurora's story

Aurora was always a woman!

Read about Aurora, who always knew she was not a man, but rather a woman living in a man's body for 25 years before she was finally allowed to be herself. Aurora gives you her dos & don'ts of what to say - or not say - to transgendered people. 

Read Aurora's story
When dad comes out

Carolin's father came out late in life: "I'm so proud of him!"

What happens when life doesn't quite turn out like you would have chosen yourself? What happpens when your family is divided and one of your parents suddenly comes out? For Carolin Solskär (27) from Sweden, this was a turbulent time in her life, but eventually led to some important conversations that provided answers to many of her questions.

Carolin's story & advice
How to be a supportive parent

Proud parents: "It's so important with good role models”

We met up with a charity that supports parents of LGBT children - Stolta föräldrar till HBTQ-barn (Proud parents of LGBTQ children) - and we got some great tips from parents whose families have gone through their own "coming out" processes.

Find out more about the initiative
Why we support Pride

Petter A. Stordalen about Nordic Choice Hotels and Pride: "To us, diversity means a better culture"

Read the interview here
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