Pride 2022

Celebrate Pride 2022 with us – we have room for all!

Here at Nordic Choice Hotels we care a lot about diversity and we work hard for equal rights and opportunities. That’s why are so happy and proud to once again be sponsors of Pride in the Nordics this year!

Our guests are welcome to our hotels just as they are! We are certain that our guests’ and employees’ differences create unique hotel experiences and magical encounters. Diversity makes us better. Our doors are always open.

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Pride 2022

We are honored to once again be a sponsor of Pride 2022. As a proud sponsor we will be present during the celebrations and organize a number of events and of course participate in the parade. Learn more about how we celebrate Pride in the Nordics.

Everything you need to know about Pride!

How much do you really know about the Pride movement?

What does the flag represent, what are the most famous songs and what significant events have made Pride what it is today?

Find out more about Pride

Why we support Pride

Petter A. Stordalen talks about Nordic Choice Hotels and Pride: " Tolerance promotes security and security fosters openness”

Read the article

Strong voices in the Pride movement

Be inspired by people who fight for equal rights and opportunities every day

Carolin’s father came out late in life – now they are a team

What happens when you don’t have control over changes to your own life? What can be done when families are divided and one parent suddenly comes out as gay? For Carolin Solskär (27), a turbulent period eventually resulted in an important announcement that provided answers to many of her questions.

Carolin's story & advice to others

Proud Parents: “It’s so important with good role models"

We have met with the Swedish network organisation Stolta föräldrar till HBTQ-barn (Proud Parents of LBGT Children) and have received valuable tips from parents who have been through the "coming out" process.

Read the interview with Stolta föräldrar