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Main Pride event in the Nordics: Stockholm 27 July-5 August

This year both Stockholm Pride and West Pride have the honour of calling themselves EuroPride - and we can enjoy an even greater selection of events to choose from! Check out the top activities not to be missed!

The EuroPride Parade Stockholm - a celebration for human rights

Saturday is definitely the one day that generally stands out among the rest during EuroPride Stockholm!

Experience Scandinavia's biggest, most colourful celebration of love and life as it dances through the centre of Stockholm! Stand up for human rights together with 60,000 Pride participants and 50,000 onlookers!

When is the EuroPride Parade?

Saturday 4 August - the Pride Parade starts at 1pm.

What is the route of the EuroPride Parade?

This year's parade is the EuroPride Parade and it will be moving 4.5km through the city from Kungsholmstorg to Östermalms IP, where you will find EuroPride Park.

The route of the EuroPride Parade:

Kungsholmstorg – Norr Mälarstrand – Hantverkargatan – Stadshusbron – Tegelbacken – Rödbodtorget – Vasagatan – Kungsgatan – Sturegatan – Lidingövägen – Östermalms IP.


While EuroPride fills the streets of Stockholm, Nordic Choice Hotels will be filling its hotels with activities and events where the focus is LOVE FOR ALL. How about a pool party, love walls and schlager beats - come and celebrate EuroPride with us!

All week long!

Share your love stories with us!

When: Throughout the EuroPride week!

Hotel: Clarion Hotel (Stockholm, Sign, Arlanda & Amaranten), Quality Hotel ( Arlanda & Nacka) & Comfort Hotel Xpress Stockholm

Event info: Come and write a message of love on our love walls. The aim is to fill the love walls with so much love that no one need go without. You'll easily find the love walls in the hotel lobby. Go ahead and share all your best love stories with us and spread the love!

View our Stockholm hotels and addresses here
Monday 30 July 2018

Unofficial EuroPride opening with MingelMartin

When: 30 July 2018

Hotel: Clarion Hotel Stockholm, Skanstull

Even tinfo: At the Clarion Hotel Stockholm, EuroPride 2018 and Stockholm Pride will kick off with an unofficial opening party with our very own MingelMartin. Happy, loving and open-minded guests are all invited to come and start off the week of rainbow colours! During the evening, you find out all the most important things about how to best enjoy Pride! The programme is full of lots of entertainment, dance, music and surprises!

Find out more about the unofficial opening party here
Tuesday 31 July 2018

Hotel Hangout at Pride Terrassen

When: 31 July 2018

Hotel: Clarion Hotel Stockholm, Skanstull

Event info: Hotel Hangout is a chilled event for girls who like girls. They can come here to meet and mingle on our terrace. The event is open to everyone! 

More info about Terassen
Wednesday 1 August

Pride Pool Party at the Selma City Spa

When: 1 August 2018

Hotel: Clarion Hotel Sign, Norra Bantorget

Event info: GET READY FOR THE PRIDE POOL PARTY 2018! Happiness, music, dancing & most of all – LOVE for all! For more information, check the Facebook page here

Buy tickets here
Thursday 2 August

Schlager night at Pride Terrassen

When: 2 August 2018

Hotel: Clarion Hotel Stockholm, Skanstull

Eventinfo: Thursday during Pride week is all about Schlager music. That's pretty much a tradition. But what's new is that we're organising an all-day party totally focused on the wonders of Schlager music! At the Clarion Hotel Stockholm, MingelMartin will be hosting a sparkling bonanza of a party at Pride Terrassen featuring none other than Jesper from Idol! Another popular schlager lover, Judy K, will be taking control of the DJ decks!

Check out Terrassen
Friday 3 August

Burger Friday at Pride Terrassen

When: 3 August 2018

Hotel: Clarion Hotel Stockholm, Skanstull

Event info: Our chefs will be barbecuing burgers and DJ Gonzales will be pumping out some great tunes all night long.

Terrassen at Clarion Hotel Stockholm
Saturday 4 August

The Pride Parade!!!

The Pride Parade will be moving through the streets of Stockholm, and there will be lots of Nordic Choice Hotels staff members participating in the parade. We are celebrating love, togetherness and diversity.

We hope to see you at the parade!



Times and information about the Pride Parade
Saturday 4 August 2018

Post-Parade Party

When: 4 August 2018

Hotel: Clarion Hotel Stockholm, Skanstull

Event info: After dancing through the streets of Stockholms during the Pride Parade, we keep everybody smiling with our "Post-Parade Party" at Terrassen.  


More activities you won't want to miss at Stockholm Pride

EuroPride House & EuroPride Park are two places that are well worth a visit!

EuroPride House Stockholm

EuroPride House is the place to enjoy interesting seminars, debates and workshops.

We're looking forward to:

  • The Human Rights Conference on Friday 3 August - Come here to meet politicians, activists and NGOs. There'll be lots of seminars and workshops, as well as interesting discussions about human rights from an LGBT perspective.

EuroPride House is announcing new programme details all the time. View the current line-up here.

Where is EuroPride House?

Kulturhuset Stadsteatern (Stockholm House of Culture & City Theatre), near Sergels Torg. 
Closest metro station: T-Centralen. Use the exit towards Sergels Torg.

More about EuroPride House

EuroPride Park Stockholm

The EuroPride Park is a huge festival area packed full of fun, inspiration and celebration! Enjoy some great food and drink, as well as happy people, exhibitions, performances and concerts!

We're looking forward to:
  • KinkyKvarteret is a subsection for the strata of Pride visitors who are interested in leather, BDSM and fetishism (over 18s only). Try spanking, learn the best tips for bondage and peruse the exciting sex toys available for purchase! 
  • The Rainbow is a new stage offering a mixed programme of music, stand-up comedy and various performances such as opera and poetry readings!
  • The main stage, "Stora Scenen", is the place to enjoy all the biggest Pride events. Don't miss the opening ceremony on 1 August, the Opera Sing-a-Long with Anne Sofie von Otter and Rickard Söderberg and friends, DJ Kornél Kovács and the big Schlager party with lots of different artists including Kati Wolf, Jessica Andersson, Magnus Carlsson, Lindsay Dracass and Dotter!


Nordic Choice Hotel Stand - EuroPride Park Stockholm

Nordic Choice Hotels will be right in the middle of all the action with some of the city's best stylists, ready to create some fabulous looks! Don't miss the EuroPride Park's "Glam Room"! 

Barbershop | by Rusty Rascals, Wednesday - Saturday
Make-up | by make-up artists, Wednesday - Friday
Nails | by naildesigner,  Wednesday, Thursday and Saturday
Hair | by Braid & Blow, Wednesday, Thursday and Saturday. By hairstylist on Friday.

Influencer and singer Thomas Sekelius will be heading to the GLAM ROOM on Thursday and Friday from 5pm-7pm ready to meet you and add some glamour to the party!

Find out more here


Where is the EuroPride Park?

Östermalms IP, Södra Fiskartorpsvägen 2, Stockholm
Closest metro station: T-Stadion (red line towards Mörby Centrum)
Closest bus stop: Östermalms IP (take bus 55 or bus 6)

What are the opening hours for the EuroPride Park?

The EuroPride Park has a full programme from Wednesday 1 August to Saturday 4 August 2018.

Wednesday 1 August: 3.30pm - 12 midnight
Thursday 2 August: 2pm - 12 midnight
Friday 3 August: 2pm - 1am
Saturday 4 August: 2pm - 1am

More about EuroPride Park

Strong voices in the Pride movement

Be inspired by people who are fighting for everyone's equal rights and opportunities every day!

Carolin's father came out late in life: "I'm so proud of him!"

What happens when life doesn't quite turn out like you would have chosen yourself? What happpens when your family is divided and one of your parents suddenly comes out? For Carolin Solskär (27) from Sweden, this was a turbulent time in her life, but eventually led to some important conversations that provided answers to many of her questions.

Carolin's story & advice

Proud parents: "It's so important with good role models”

We have met up with a charity that supports parents of LGBT children - Stolta föräldrar till HBTQ-barn - and we have got some great tips from parents whose families have gone through their own "coming out" processes.

Find out more about Stolta föräldrar

Would you like to find out more about Pride?

Nordic Choice Hotels – Proud sponsor of Pride

We really care about diversity here at Nordic Choice Hotels, and we work hard to promote equal rights and opportunities. And that's why we are so delighted to be sponsors of Pride across the Nordics!

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