You don’t need to stay at our hotels very often to benefit from being a member of Strawberry. It pays to be a BLUE member – even after just one single night at one of our hotels.

Happy girl confetti Nordic Choice Club
Nordic Choice Club

Our points – easy to earn, easy to use

It’s completely free to register as a member of our loyalty programme, Strawberry. As a member, you’ll enjoy a range of benefits and offers, and earn bonus points on every night you stay at Strawberry. It’s easy to remember how the programme works, because 1 SEK/NOK = 1 point. This means that for every krone you spend on a hotel stay with us, one bonus point will be added to your membership account. You can then use these points to pay for future stays in our hotels and much more – it’s that simple!

Become a BLUE member and enjoy a range of benefits

When you join Strawberry, you’ll become a member at our first membership level – BLUE. From here, you can work your way up through our three other membership levels – either through your earned bonus points, or through the number of nights you stay at our hotels. You’ll be upgraded to our SILVER membership level when you’ve earned 15,000 bonus points or spent five nights at our hotels over a 12-month period. Our GOLD membership level offers even more benefits, and our PLATINUM members receive access to our loyalty programme’s full range of benefits and offers. Want to earn bonus points and enjoy benefits every time you stay at one of our hotels? Join now!

Earn bonus points – right from the start

As a BLUE member, you’ll earn bonus points from the very first krone you spend with us – in fact, you’ll earn bonus points simply by staying at one of our hotels! Just visit our website or download our app to make your booking.

You’ll then be able to use your earned bonus points on future hotel stays with us or spend them with some of our partners.

Earn bonus points on your bookings

Take a cup of coffee up to your room

It’s easy to forget about your membership benefits when you’re standing in the reception with your hands full, or perhaps simply going up to your room to drop off your bags before heading out again. But when you’re longing for a cuppa, don’t forget that BLUE members are welcome to help themselves to a free cup of coffee (or tea) every day! And that’s not just for those of you staying at one of our hotels - you can come on in to enjoy a nice cup whenever you like!

Enjoy your benefits – on holiday, in your free time, at home

Strawberry collaborates with a broad range of partners, where all our members can both earn and use their bonus points. If, for example, you’re planning on booking a holiday or renting a car, it can pay to check out our partner agreements. Click here for information about our partners in Denmark, and here for details of our partner agreements in Finland.

Royal CaribbeanPhoto: Royal Caribbean

Dine with us – and enjoy the rewards

If the hotel you’re staying at has a restaurant, it pays to enjoy dinner with us. At our Clarion Hotels®, Quality Hotels™ and independent hotels, BLUE members receive a restaurant voucher per night. Use your voucher when paying, and we’ll deduct the amount from your bill. The voucher is valid for the day on which it is issued and will be visible in the app.

Strawberry can be found in Sweden, Norway, Denmark and Finland. We have a vast range of hotels at over 100 destinations – all waiting to welcome you. Wondering which one suits you best? Find out more!

Details of all our BLUE membership benefits can be found here. Almost reached the next membership level? Check out the benefits that await you as a SILVER member!