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Forego cleaning with Sweet Dreams Stay to give more children a safe night’s sleep

More than 1.2 million children around the world are affected by human trafficking. Every year. And that has to stop. So, we’re doing our best to help more children stay with their families and in the safety of their own homes. The project is called Sweet Dreams Stay. From September 2017 to June 2018, we raised an incredible 3 million kronor for UNICEF through our Sweet Dreams Stay project. And everyone can help. Read on to find out how!

Sweet Dreams Stay smiling children
Sweet Dreams Stay is a project to help children escape from trafficking.

We’re working with UNICEF to save children from trafficking

Nordic Choice Hotels has been working with UNICEF since 2008 to give child victims of human trafficking a better life. Over the years we have raised millions, but it’s far from enough. We will not stop until all children are safe, so we want to do even more. That’s why we’ve started the Sweet Dreams Stay project. And it’s really simple.

Nordic Choice Hotels has been working with UNICEF for many years.

How does it work?

If you are staying two or more consecutive nights at a Quality Hotel or a Clarion Hotel, you have the chance to support our Sweet Dreams Stay project. It’s really simple. Every time you choose not to have your room cleaned, we will make a donation to UNICEF to aid their efforts helping children at risk of human trafficking. Every time you choose to forego cleaning, we will donate 10 SEK/NOK/DKK or 1 EUR (depending on where you are) to UNICEF.

You do of course still have the right to have your room cleaned when you stay at any of our hotels. The only thing that’s changed is that you can choose to forego any unnecessary cleaning and support a great cause at the same time.

Drawings raised 250,000 kronor

We kick-started the Sweet Dreams Stay concept in September 2017, by giving children across the Nordics the chance to help children in need. We invited children to our hotels to draw or donate their drawings! For each drawing received, we donated 10 kronor to UNICEF. We also invited kids to help from home by taking a picture of their drawings and posting them on our Facebook page. We also donated 10 kronor for each photo received.So, how did it go you wonder? Well, we are proud to say it was a real success! We received an incredible 13,247 drawings at our hotels, thereby raising 132,470 NOK for children affected by trafficking. But that was not all! We decided to go ahead and double the amount and managed to donate 264,940 NOK to UNICEF!We want to extend our heartfelt thanks to all the children who made this possible! Well done you! Your efforts really do make a huge difference!

Hedda Skaug, who is in charge of our collaboration with UNICEF, is here shown in the Lao Chai province in Vietnam, where children are at extreme risk of being trafficked due to the terrible poverty, poor education and close proximity to China. The image above shows children using crayons for the very first time.

This is how you can help when you stay at Nordic Choice Hotels

Sweet Dreams Stay smiling children

Sweet Dreams Stay facts

  • From September 2018 to June 2018, we raised a total of 3 million kronor for UNICEF. This means that we can provide 150,000 safe nights for children affected by human trafficking!
  • If you would like to support the project, you will find more information about Sweet Dream Stay at the hotel you are staying at.


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