West Pride 2018 in Gothenburg: “It was a magical atmosphere”

West Pride in Gothenburg was a huge success. EuroPride 2018 was arranged together with Stockholm Pride. On August the 18th, the great Pride Parade took off and once again Gothenburg’s avenues and streets were turned into a colourful celebration of love: “Gothenburg drowns you in love,” said MingelMartin, representing Nordic Choice Hotels. The entertainment personality Martin “MingelMartin” Edlund, who works at Clarion® Hotel…

The pride personality on Stockholm Pride 2018: “so humbly proud of the city”

When we sum up Stockholm Pride and EuroPride 2018, we can say that the festival had more visitors than ever and that love and freedom were once again at the heart of it all. “600,000 Stockholmers gathered along the streets and celebrated the colourful, loud and loving parade that passed through the town,” explains MingelMartin, who helps us list the highlights of this…

Fabulous atmosphere during Pride Copenhagen – view pictures of the parade!

From 13-19 August 2018, the streets of Copenhagen were filled with love, joy, colourful celebration and important discussions. This was Copenhagen Pride Week! The Pride festival featured a number of exciting events, including debates, concerts and a human rights programme. The big Pride parade took place on Saturday 18 August with around 25,000 participants striding from Frederiksberg to Pride Square at Rådhuspladsen and…

Help Comfort Hotel cut down on plastic and win a free night’s hotel stay

Plastic. Place. Plastic. Plastic around cucumbers, plastic cutlery for your picnic, plastic bags for everything. Do as Comfort Hotel® does and sign up for plastic abuse rehab. And if you think of a way of reducing plastic consumption that the hotels can implement, you get a free hotel night! Use it once and throw it away, disposable packaging – our use of plastic…

Helsinki Pride Parade 2018: The best moments from the colourful celebration

After a week-long celebration of equality and diversity, Helsinki Pride ended with a fabulous and colourful parade on 30th June. This year the Helsinki Pride Parade attracted a record number of participants with an estimated 100,000 people standing up for love and diversity! We couldn’t be happier! Check out some of the best moments from this year’s parade below.   Nordic Choice Hotels…

Stordalen talks about his most unforgettable Pride memory: “This was an important moment.”

Prepare for Pride! It’s that special time of year again and Nordic Choice Hotels is planning a bigger and better celebration than ever. This is the most important event of the year according to our founder, Petter A. Stordalen. To him it’s a matter of course that the company is a sponsor: “To us, diversity means a better culture,” he says. This year…

Many hotel guests choose not to have their rooms cleaned for a good cause

In September 2017, Nordic Choice Hotels started its Sweet Dreams Stay project. Now, six months later, our guests have helped us raise enough money to help children at risk of trafficking enjoy 130,000 safe nights. We are so incredibly grateful and amazed that so many of our guests want to help! Sweet Dreams Stay Here’s some information for those of you who haven’t…

Record number of Christmas presents donated to vulnerable children

This year the Christmas spirit was particularly strong and helped us to achieve a record year with our Lonely Christmas Tree campaign. Altogether, we received a total of 63,880 Christmas presents! This means that Nordic Choice Hotels will also donate 638,800 SEK to UNICEF. December generosity The month of December is now over, and Christmas with it. We have taken our first steps…