To produce the 30 million cups of coffee served at our hotels, 35 tons of artificial fertilizer and 220,000 liters of pesticides would have been used. Unless the coffee was organic.
The coffee is also Fair Trade. It is grown where the tree shade creates an oasis for endangered birds. The best start to the day is with a coffee cup that gives you a good conscience!
The Fair Trade label ensures that the coffee farmers get a minimum price that they can live off of. They have the possibility to plan their business long term and care for the environment. Part of the market price goes to important functions for the society such as schools, water wells, roads, healthcare and work equipment where the coffee is grown.