Christmas is a time full of wonderful traditions. We bake gingerbread biscuits, drink glögg and decorate a tree. But Christmas is not always a happy time for everyone - and that's why we have a Christmas tradition of our very own here at Nordic Choice Hotels. It's called Lonely Christmas Tree Seeking Presents. We invite everyone to wrap presents and place them under the Christmas trees in our various hotel lobbies.
How to participate
1. Buy a Christmas present (i.e. no second-hand toys) and make sure to pick something a child would really like, not just something a child might need.
2. There’s no need to wrap your gift! Just write a note detailing the approximate age and interests of your intended recipient. For example: "Merry Christmas from Pia! (For someone aged 3-5 who LOVES playing outside)"
3. Visit a hotel near you and put the present under the tree.
The dates during which you can place gifts under our Christmas trees vary from hotel to hotel, but if you want to be sure of finding a decorated tree ready for your gift then come in between 1-16 December.
Where do the presents go?
All received Christmas presents are donated to local support organisations chosen by the hotel. They in turn make sure that the presents go to someone in need. Donations are made to a variety of organisations including Talita, Svenska Kyrkan, Stockholms Stadsmission, Frälsningsarmen, Blå Kors and Rädda Barnen.
Since 2012, we have collected 446,370 gifts in total!
Every December, the entire Nordic region is brimming with festive spirit helping hundreds of thousands of children to have a better Christmas!
A big thank you to all those who have contributed.
Share your participation and help us to collect even more Christmas presents!
Help us to collect even more Christmas presents for charity by sharing your participation in the campaign with family and friends!