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About Nordic Choice Hotels

Vision and business concept

Our vision and business concept

With energy, courage and enthusiasm, we create a better world. WeCare!

Business concept:

Nordic Choice should be your first choice for travelers in the Nordic and Baltic countries. We have wide coverage and marketer five market-specific brands for leisure travelers, business travelers and conference organizers.We offer a variety of unique hotel products with genuine commitment and personal service. Our hotels are either under own management or related through franchise agreements. We ensure profitability through joint operating systems as well as effective and innovative use of technology. Nordic Choice Hotels is a responsible company. Corporate responsibility is integral to our business.


Based on the company's vision, we have high ambitions to be a responsible corporate actor. CSR involves a social and environmental focus. Nordic Choice Hotels will operate sustainably and report on the triple bottom line. This means balanced focus on profit, people and the environment. WeCare is also the company's value and communication platform and represents a big part of Nordic Choice's unique identity.

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